1. Strategy Marketing Simulation adopted by 500 universities in 60 Countries.
2. A simulation designed for teaching strategic marketing concepts, such as brand portfolio strategy, segmentation and positioning strategies.
Markstrat is an online business simulation dedicated to Marketing courses was developed with the famous business school INSEAD of Fontainebleau, and the concept is very interesting: increase you marketing skills by using strategic marketing concepts, such as brand portfolio strategy, segmentation and positioning strategies. would like to take this opportunity to introduce you to Markstrat.
WHAT MAKES MARKSTRAT SO POWERFUL?
Markstrat is the world renowned Strategic Marketing simulation, adopted by most of the top business schools for the past 30 years. Initially built with a B2C Durable Goods settings, Markstrat is now adapted to B2B and B2C-Consumer Goods specificities. Its success is based on :
" Its solid theoretical foundations, unique Mathematical model, powerful market studies and tools, strategic perspective, direct or indirect competition settings and instructor platform."
For professionals in education, the gold standard is our Markstrat simulation, now used by more than 500 academic institutions, including 8 of the top 10 international business schools and 25 of the top 30 in the US.
WHAT IT COVERS
Markstrat is designed for teaching strategic marketing concepts and decisions, such as:
1. Market segmentation
2. Product strategies
3. Marketing mix
9. Market research
Most of the 2 tier and 3 tier B-schools in India is facing slow death due to multiple problems which plagues their survival
It is an interactive on-line simulation game that will help you learn marketing concepts while you play a head of Equity Brokerage House.
BSG-online is an online competition based on strategy and simulation. It is world’s online leading strategy simulation.
“ I have already started implementing the ideas a... Read More
It was a good experience as we learnt many new aspects ... Read More
It was fun to work in Simulated Business envi... Read More
Very Innovative Game design. Different from o... Read More
Awesome, real life business experience. - abh... Read More
It was a superb virtual experience with real ... Read More
Very learning experience. ... Read More
“ I have already started implementing the ideas as far as my job & personal life is concerned by making four goals & I would like to mention here that I have so far achieved Rs. 1,000 Mil. cost saving in one of my goal of material cost reduction.”
It was a good experience as we learnt many new aspects which should be considered while setting up a new venture. - firstname.lastname@example.org
It was fun to work in Simulated Business environment and I was able to apply the theoretical concepts. - email@example.com
Very Innovative Game design. Different from other business simulation games. - firstname.lastname@example.org
Awesome, real life business experience. - email@example.com
It was a superb virtual experience with real time. - firstname.lastname@example.org
Very learning experience.