Markstrat= Strategic Marketing Simulation Game | Simulations
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Markstrat= Strategic Marketing Simulation Game

1. Strategy Marketing Simulation adopted by 500 universities in 60 Countries.

2. A simulation designed for teaching strategic marketing concepts, such as brand portfolio strategy, segmentation and positioning strategies.

 Markstrat is an online business simulation dedicated to Marketing courses was developed with the famous business school INSEAD of Fontainebleau, and the concept is very interesting: increase you marketing skills by using strategic marketing concepts, such as brand portfolio strategy, segmentation and positioning strategies. would like to take this opportunity to introduce you to Markstrat.

 

 

WHAT MAKES MARKSTRAT SO POWERFUL?

Markstrat is the world renowned Strategic Marketing simulation, adopted by most of the top business schools for the past 30 years. Initially built with a B2C Durable Goods settings, Markstrat is now adapted to B2B and B2C-Consumer Goods specificities. Its success is based on :

" Its solid theoretical foundations, unique Mathematical model, powerful market studies and tools, strategic  perspective, direct or indirect competition settings and instructor platform."

 

 

WORLD RECOGNITION

For professionals in education, the gold standard is our Markstrat simulation, now used by more than 500 academic institutions, including 8 of the top 10 international business schools and 25 of the top 30 in the US.

 

WHAT IT COVERS

Markstrat is designed for teaching strategic marketing concepts and decisions, such as:

1. Market segmentation

2. Product strategies

3. Marketing mix

4. R&D

5. Finance

6. HR

7. Production

8. Distribution

9. Market research

 

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TESTIMONIAL

“ I have already started implementing the ideas a... Read More

MR. VIVEK C. MAHAJAN

It was a good experience as we learnt many new aspects ... Read More

UMANG

It was fun to work in Simulated Business envi... Read More

MS. NITI DUA

Very Innovative Game design. Different from o... Read More

MR. ARJUN GIRI

Awesome, real life business experience. - abh... Read More

MR. ABHIDESH A.K

It was a superb virtual experience with real ... Read More

MR. RATHOD DHAVAL BHARAT

Very learning experience. ... Read More

TUSHAR ARYA MAIT
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“ I have already started implementing the ideas as far as my job & personal life is concerned by making four goals & I would like to mention here that I have so far achieved Rs. 1,000 Mil. cost saving in one of my goal of material cost reduction.”  

Mr. Vivek C. Mahajan
X

It was a good experience as we learnt many new aspects which should be considered while setting up a new venture. - umgangel@gmail.com

UMANG
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It was fun to work in Simulated Business environment and I was able to apply the theoretical concepts. - nitidua17@gmail.com

Ms. Niti Dua
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Very Innovative Game design. Different from other business simulation games. - arjun.giri@gmail.com

Mr. Arjun Giri
X

Awesome, real life business experience. - abhideshak@yahoo.com

Mr. Abhidesh A.K
X

It was a superb virtual experience with real time. - dhavalsawyou@yahoo.co.in

Mr. Rathod Dhaval Bharat
X

Very learning experience.

Tushar Arya MAIT